5 WAYS A WEBSITE CAN HELP YOUR BUSINESS.
Last year crisis demonstrated the power and benefits of moving businesses online. While all businesses with only physical presence closed during the pandemic, online ones remained opened. Many physical business that closed never reopened. Your business may be one of those that was impacted and its to time to move online. This is a short five-point reasons why you should invest in a website and tools will be helpful in making that final decision.
- A website is on 24-hours of the day. Whether you own a shop, sell photos, idea, or your skills, you will eventually go to bed. While your company is sleeping your customers can still make orders and pay for your goods and services even when you are sleeping or on vacation.
- Increasingly Cost less to create and maintain. Domain name registrations, WordPress hosting and website development cost are increasingly costing far less than they used to. Check HostGator (now at $2.75/mo) and BlueHost (now at $2.95/mo) and be blown away by how cheaper these services are getting. For website development or using
Shopify, you can either do it yourself or find paid support or Fiverr and Upwork.
- Scale up your services easily. An excellent product can have worldwide market if properly managed and advertised but without a digital platform that scale, service delivery may suffer. A website remains available all round the clock for customers as divers time zones continue to conduct transactions even while you sleep.
- Advertise your goods and services to a global audience. Why sell your products and services only to people in your locality when thousands of miles away there may be thousands or millions of people you can serve or sell to. A website will give you that platform and allow you leverage on digital advertising that is cheaper and tailored to your unique audience – your advert will go to only a specific target market.
- Streamline your processes. Its not enough to have an excellent product and paying customers. Your processes will determine the effectiveness of your response to any request or even a defect. Web applications are powerful tools that when properly implemented increase business efficiency, delivery, redundancy, and output on all aspects of the business.
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Phronesiss.com, 2021